FAQ
Q: CAN YOU HELP ME CHOOSE THE RIGHT FOUNDATION?
Jun. 11, 2011
Unfortunately no. Without seeing someone in person it's impossible to accurately color match and even if I could, every person's skin is different and after a week, a day, or even a few hours of wear, the foundation that looks perfect at first may change color or even irritate your skin. Are you oily? Dry? Where do you live? What do you do all day? All these things (and more) come into play when choosing a foundation.
I'm happy to share what I've learned from testing products though. I always tell people to check out my video on choosing the proper MAC foundation first: http://www.youtube.com/watch?v=1BAXovXeIHs and then ask questions. It does speak specifically of MAC, but there is information that applies to every brand in there.
I'm happy to share what I've learned from testing products though. I always tell people to check out my video on choosing the proper MAC foundation first: http://www.youtube.com/watch?v=1BAXovXeIHs and then ask questions. It does speak specifically of MAC, but there is information that applies to every brand in there.
Q: DO YOU WEAR COLORED CONTACTS? WHAT COLOR ARE YOUR EYES?
Jun. 11, 2011
I wear contact lenses on occasion but they are just so I can see, they aren't colored at all. My eyes are actually a pale grey that, for some reason, appears blue or even green on camera.
Q: DO YOU, OR HAVE YOU EVER, WORKED FOR MAC?
Jun. 11, 2011
No. I have never worked for MAC or any other cosmetics company for that matter.
Q: HOW DO I GET PEOPLE TO WATCH MY MAKEUP VIDEOS?
Jun. 11, 2011
There are a variety of factors that come into play when you're trying to promote yourself. Here are a few, in no particular order, that I've learned while making videos:
1) Have the right equipment. You don't need to spend a fortune on camera equipment but you should still have good quality video as well as clear audio that's easy to hear and proper, well-balanced lighting. Look at the videos that are the most popular ones and try to emulate their setup. It may not be perfect for you, but it's a good place to start.
2) Edit your videos! Editing is KEY if you want most people to sit down and watch an entire video. I can't tell you how many times I've heard, "Wow, I didn't feel like that was 10 minutes! It felt so much shorter!" That's because I edit out all of my "uuhhhh's" and "uuhmm's." No one needs to see you try to remember what you were talking about or play with your hair for three minutes. I keep about 30% of what I film.
3) Have something to say! Have a point of view, something to show, demonstrate or talk about that is interesting. Whether you're just starting out, or just re-thinking your approach, having a good model is also quite helpful. Think about the shows that YOU like to watch and come up with a formula that you can get behind.
I spent a lot of time thinking about HOW I was going to make videos before I started and I ended up modeling much of my work on the Food Network program, "Good Eats." The blend of cooking instruction with the science of why it works, mixed with history lesson on where it came from, peppered with humor throughout was a formula that really spoke to me and it was something I hadn't seen done in the YouTube beauty community before. Even if you end up veering from the original path, having a clear plan of attack will help you gain your footing so you don't feel like you're floundering without direction.
4) Luck and the right attitude. A significant amount of popularity is luck. Along with luck goes having the right attitude. Be flirty, sexy, funny or silly but don't be mean. MOST of my subscribers were referred from other gurus on YouTube. Make friends with your peers and your viewers. YouTube is a community and if you don't support one another, it just flops on the floor and lies there.
1) Have the right equipment. You don't need to spend a fortune on camera equipment but you should still have good quality video as well as clear audio that's easy to hear and proper, well-balanced lighting. Look at the videos that are the most popular ones and try to emulate their setup. It may not be perfect for you, but it's a good place to start.
2) Edit your videos! Editing is KEY if you want most people to sit down and watch an entire video. I can't tell you how many times I've heard, "Wow, I didn't feel like that was 10 minutes! It felt so much shorter!" That's because I edit out all of my "uuhhhh's" and "uuhmm's." No one needs to see you try to remember what you were talking about or play with your hair for three minutes. I keep about 30% of what I film.
3) Have something to say! Have a point of view, something to show, demonstrate or talk about that is interesting. Whether you're just starting out, or just re-thinking your approach, having a good model is also quite helpful. Think about the shows that YOU like to watch and come up with a formula that you can get behind.
I spent a lot of time thinking about HOW I was going to make videos before I started and I ended up modeling much of my work on the Food Network program, "Good Eats." The blend of cooking instruction with the science of why it works, mixed with history lesson on where it came from, peppered with humor throughout was a formula that really spoke to me and it was something I hadn't seen done in the YouTube beauty community before. Even if you end up veering from the original path, having a clear plan of attack will help you gain your footing so you don't feel like you're floundering without direction.
4) Luck and the right attitude. A significant amount of popularity is luck. Along with luck goes having the right attitude. Be flirty, sexy, funny or silly but don't be mean. MOST of my subscribers were referred from other gurus on YouTube. Make friends with your peers and your viewers. YouTube is a community and if you don't support one another, it just flops on the floor and lies there.
Q: WHAT CAMERA/EQUIPMENT DO YOU USE TO RECORD YOUR YOUTUBE VIDEOS?
Jun. 11, 2011
These days I'm using a JVC Everio GX-HD7U camcorder with a EnCinema 35mm Depth of Field (DOF) adapter that I purchased from Vid-Atlantic (http://www.vid-atlantic.com/encinema35.html). The lens that I use with the DOF adapter is the Canon EF-S. It's the stock lens that comes with the Rebel XSi - Since I don't film video and shoot still images at the same time, I don't mind sharing the lens between devices.
I tested the possibility of using an external, boom mic setup in the past (using either a Shure SM57 or SM58 and simple mic stand) but never noticed a big enough difference in quality to warrant switching from the on-board microphone in the camcorder. Sometimes I will use a label microphone (the Audio-Technica ATR-35S) if I'm standing too far from the on-board mic or if there is a lot of background noise.
My earliest videos used a Flip! Video camera - I like the Flip! because the picture is decent and the audio is outstanding for a camera of that size (and price). It's also simple to operate and the files are small enough to import and upload quickly. I eventually switched to a JVC Everio GZ-HD7U camcorder. I had owned it the entire time I was using the Flip! I just never used it for YouTube videos because the files are much larger and so editing is slower and more cumbersome. The picture quality is vastly superior on the JVC though, and it eventually became my full-time camera.
I tested the possibility of using an external, boom mic setup in the past (using either a Shure SM57 or SM58 and simple mic stand) but never noticed a big enough difference in quality to warrant switching from the on-board microphone in the camcorder. Sometimes I will use a label microphone (the Audio-Technica ATR-35S) if I'm standing too far from the on-board mic or if there is a lot of background noise.
My earliest videos used a Flip! Video camera - I like the Flip! because the picture is decent and the audio is outstanding for a camera of that size (and price). It's also simple to operate and the files are small enough to import and upload quickly. I eventually switched to a JVC Everio GZ-HD7U camcorder. I had owned it the entire time I was using the Flip! I just never used it for YouTube videos because the files are much larger and so editing is slower and more cumbersome. The picture quality is vastly superior on the JVC though, and it eventually became my full-time camera.
Q: WHAT KIND OF CAMERA DO YOU USE FOR STILL PHOTOGRAPHY?
Jun. 11, 2011
For still images I use a Canon Rebel XSi digital camera with the stock EF-S lens and a variety of macro lenses filters (for close-up and product shots). Shooting cosmetics is a tricky endeavor because color is paramount and I have found no simple solution that will guarantee perfect results every time. Duo-chromes never look as good as they do in person and frosty, metallic finishes bounce back so much light that they tend to wash out. Trial and error is the name of the game.
I've come to rely on the constantly overcast Pacific Northwest weather to provide me with the perfect natural light to shoot by though, (one of the benefits of living under a gigantic glowing fluorescent light I suppose).
I've come to rely on the constantly overcast Pacific Northwest weather to provide me with the perfect natural light to shoot by though, (one of the benefits of living under a gigantic glowing fluorescent light I suppose).
Q: WHERE DO YOU GET INSPIRATION FOR MAKEUP LOOKS?
Jun. 11, 2011
I get a lot of inspiration for makeup from magazines. Vintage fashion magazines or catalogs are a ton of fun to peruse. I'm also motivated a great deal by movies. I'm a huge science fiction nut when it comes to films so there are often some interesting makeup looks to glean inspiration from. Lip combos often come from just playing around in a mirror though. I love lipstick and when I'm just home and looking to kill some time - I'll get out some lipstick, glosses, Pigments, etc. and start playing around to see what I can come up with!
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